Plantei — a rebranding where legacy and freshness walk side by side.
@plantei_br is a brand that connects family farming and organic food to the final consumer, bringing fresh fruits and vegetables to supermarkets. It cultivates stories born from the soil, spreading them to honor the bond with local producers.
The name comes from the verb — an action, a decision. A name that connects earth, body, and consciousness, symbolizing the act of cultivating new habits.
Its visual identity emerges from that same place: organic, human, and sensorial. The handwritten lettering embodies the handmade gesture, revealing a brand that feels close, spontaneous, and genuine.
The color palette draws from the abundance and diversity of food, evoking vitality and desire. Its deliberately irregular aesthetic reflects the brand’s natural, non-industrial character — a design that celebrates imperfection as a sign of authenticity.
Its visual identity emerges from that same place: organic, human, and sensorial. The handwritten lettering embodies the handmade gesture, revealing a brand that feels close, spontaneous, and genuine.
The color palette draws from the abundance and diversity of food, evoking vitality and desire. Its deliberately irregular aesthetic reflects the brand’s natural, non-industrial character — a design that celebrates imperfection as a sign of authenticity.
Created in collaboration with @guaja.cc
