The graphic elements of Roca – Geology and Geophysics were developed using visual materials created by geologist Guilherme Bozelli himself. These materials explore the nature and anatomy of rocks in their purest form — as seen through a microscope.
The entire visual identity is grounded in the language of geology: layers, pores, textures, channels, and lines. These features were translated into design to evoke the depth and complexity of the earth’s structure.
The extended, geometric typography reinforces a sense of rawness and precision, echoing the purity of the discipline and its materials — from field research to the final visual data revealed through thin sections under the microscope.
This identity doesn’t just represent a brand; it mirrors the essence of geological inquiry — revealing what lies beneath the surface.
