Spotify Podcast Festival 2023
Held in 2023, the Spotify Podcast Festival aimed to create a connecting experience between fans and their favorite podcasters, bringing together some of the main names in the national podosphere for live sessions, in front of the public, at the Tomie Ohtake Institute, in São Paulo. In addition to generating immediate identification with Spotify itself, the project had an even greater challenge: transposing the idea of sound into space, giving prominence to the participating voices and generating identification with the public. The solution was an identity that symbolizes the propagation of sound waves, in their movement of expanding and retracting, a concept that was unfolded from typographic glyphs to photographic compositions, in an impactful and functional identity in its physical and digital developments.
Held in 2023, the Spotify Podcast Festival aimed to create a connecting experience between fans and their favorite podcasters, bringing together some of the main names in the national podosphere for live sessions, in front of the public, at the Tomie Ohtake Institute, in São Paulo. In addition to generating immediate identification with Spotify itself, the project had an even greater challenge: transposing the idea of sound into space, giving prominence to the participating voices and generating identification with the public. The solution was an identity that symbolizes the propagation of sound waves, in their movement of expanding and retracting, a concept that was unfolded from typographic glyphs to photographic compositions, in an impactful and functional identity in its physical and digital developments.
Our challenge was to create an identity that, right away, referred to Spotify and, at the same time, had its own identity, in addition to communicating the energy of a live festival and giving due protagonism to the creators. The solution was to use the same typography as the platform and explore a central element that aligns with the purpose of the event: propagating voices. Thus, graphic elements and glyphs inspired by the propagation of sound waves were created, together with photographic material highlighting the participating podcasters.
In dialogue with Spotify's identity, the visual identity and ambience of the event represent the propagation of sound waves — a graphic form that is quite recognizable in the context of audio and speech. Supported by an energetic and impactful color palette, the identity is inspired by festivals and follows this same concept from its logo to its developments in different scales and compositions. In the logo, the Festival's signature incorporates the element of reverberation in the typography itself, where the letters “O” and “A” are stylized and integrated into the typography as variable glyphs — which also allows them to be used as graphic elements. Thus, color, photography, typography and graphic elements interact in harmony, giving voice and personality to an event as iconic as its participants.
Creative Director: Marcelo Roncatti
Design: Bárbara Luppi and Fernando Chiara
Typography: Dan Schunck
Motion: Rebeca Azevedo
Made w/ Colletivo Design
