WME 25 In Real Life
We designed the visual identity for the WME Conference, the largest women’s music conference in Brazil. The theme for 2025 was “Dance more, post less = In Real Life”, which encouraged valuing presence, the body in motion, and real-life experiences.
Our challenge was to translate this concept into an identity that was vibrant, feminine, and emotionally engaging. We created a visual language inspired by old dance diagrams, with hand-drawn lines, pop elements, and jazz references.
The aesthetic celebrates rhythm, fluidity, and bodily freedom, while preserving the brand’s core elements. The result is a pulsating identity that highlights women’s leadership in the music industry with originality, emotion, and movement.
Creative Direction: Marcelo Roncatti
Art Director: Bárbara Luppi
Design: Artêmio Neto
Typography: Dan Schunck
Fonts in use: Excessive; Affigere​​​​​​​
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