WME Event 2024
Over the last seven years, Colletivo has developed the visual identity for each edition of the Women’s Music Event, in a process of exchange and collaboration with the event’s management. It is a partnership that the studio is very proud of, given the purpose and enormous importance of WME. For 2024, the idea was to explore a more vibrant variation of its institutional color palette, associated with lines, waves and icons that alternate between solid, gradient and transparent shapes. As a result, movement, fluidity and high contrast are the stars in this project.
Created by Claudia Assef and Monique Dardenne, WME is a music, business and technology platform focused on women's protagonism and the recognition of their role in the music industry. And since its first edition, in 2017, it has been consolidating itself as one of the main events in the segment in the country.

This project was awarded at the Brasil Design Awards 2024, in the Graphic Design category, as a gold medal and also with the biggest prize of the night, the Grand Prix.
Creative Direction: Natália Andrade
Art Director: Bárbara Luppi
Motion design: Rebeca Prado
Photography: @smaniawho
Fonts in use: Balboa​​​​​​​
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